Inconsistent Decision Making: Framing

Real-life choices appear to be affected by how they are presented. In fact, framing appears to be one of the strongest decision-making biases. Framing is especially relevant to health decisions because the stakes are high and because older adults (who are more likely to have to make health decisions) appear more likely to use shortcuts that cause framing bias.

A standard way of illustrating framing bias is via a treatment choice problem. Treatment 1 is guaranteed to save 200 of 1,000 people with a fatal disease. Treatment 2 offers a 20 percent chance of saving 1,000 lives and an 80 percent chance of saving no one. Which do you prefer? Most people prefer treatment 1 because it seems less risky.

Now consider another scenario. If you choose treatment 3, 800 of 1,000 people with a fatal disease will die. With treatment 4, you have an 80 percent chance that everyone will die and a 20 percent chance that no one will die. Which do you prefer? Most people choose treatment 4.

The only difference between these two scenarios is that the first is framed in terms of how many people live and the second is framed in terms of how many die. They are otherwise identical, yet choices typically dif- fer. By changing the emotional context of a decision, framing can change choices.

Framing can take several forms. It can describe the attributes of choices in different ways, describe the outcomes of choices in different ways, and describe the risks of choices in different ways.

Essay Research Paper
Calculate your paper price
Pages (550 words)
Approximate price: -

Why we are the best

Best Quality Written Papers

Our writers are trained to read and research widely before writing a paper. This ensures that we have the best end product the gives clients the best grades in class.

Qualified and Experienced writers and editors

Once you place your order, we look for writers who match your requirements. All our writers are highly qualified, but we have to make sure the writers handling your papers understand the field very well.

Free Unlimited Revisions

We understand, at some point, the writer might miss a few points, either through error or omission. In such a case, your paper will be revised, free of charge until you get the best quality.

Timely Delivery and 100% Money-Back-Guarantee

Papers are finished before deadline to enable clients have enough time to peruse and read through and see if any amendments are required. If for one reason we cannot meet the deadline, we ask the client for extension, and if not possible, 100% of the money paid is refunded.

Original & Confidential

We have a team of experienced writers who do original papers, without plagiarizing. We also use several tools to make sure the papers are original. We also make sure that we keep client’s information confidential. No third party can access the details of clients.

24/7 Customer Care

You can reach our support team, any time, any day for all round support and assistance.

Try it now!

Calculate the price of your order

Total price:

How it works?

Follow these simple steps to get your paper done

Place your order

Fill in the order form and provide all details of your assignment.

Proceed with the payment

Choose the payment system that suits you most.

Receive the final file

Once your paper is ready, we will email it to you.

Ask For Help

It does not only have to be a paper you do not understand that you seek help, but if you have a tight schedule and homework has to be done, we are here to help you.


Essay Writing Service

Urgency, academic level or complicated papers should not be an issue to you. This is our specialty. Place your order, get in touch with the support team for any assistance, and let our team provide the best quality papers.


Admission Essays

You want to apply to your dream college and you have no idea how to go about it? We will help you write an admission letter that will guarantee you admission to the college.


Editing and revision papers

You might have done your paper, and you want it polished, or you failed and want it revised, our pool of professional editors will help you achieve the best.


Article/Book Review Services

One of the most challenging academic works is article/book reviews. You no longer have to worry about this subject area. We have an able team that will give the best reviews for your work.